It’s not practical to ‘fire’ every single client who causes you grief: Especially if the problem is your own lack of assertiveness and unwillingness to protect your boundaries. Sometimes you want to say no, sometimes you want to say ‘go’ – but what you end up doing (much to your frustration – after all, you’re
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single Mom as much as you can the CEO of a Fortune 500 company), pain points (Mom