We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single Mom as much as you can the CEO of a Fortune 500 company), pain points (Mom

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Here is a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalogue, but in today’s online marketplace, the real value is not in appearing to be a big

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There’s no one out there who knows you better than you know yourself! Your likes, dislikes and indifferences should be more apparent to you than to anyone else. However, you may find it hard sometimes to really commit to what you know about yourself.   Being true to yourself requires a lifetime of work. Life

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