Monthly Archives: April 2018

Most people live with a scarcity mindset. In certain parts of the world, the population has a good reason to feel this way. There is a shortage of food, clean water, and housing in much of the world. Much of our scarcity thinking is driven by advertisers and the media in general. We are encouraged

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We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single Mom as much as you can the CEO of a Fortune 500 company), pain points (Mom

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You Are Your Brand

Here is a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalogue, but in today’s online marketplace, the real value is not in appearing to be a big

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