Most people live with a scarcity mindset. In certain parts of the world, the population has a good reason to feel this way. There is a shortage of food, clean water, and housing in much of the world. Much of our scarcity thinking is driven by advertisers and the media in general. We are encouraged
What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of
When you think about the highest earning business coaches, people like Ali Brown, Fabienne Fredrickson and Kendall Summerhawk, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics? In fact, while those things do
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single Mom as much as you can the CEO of a Fortune 500 company), pain points (Mom
Here is a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalogue, but in today’s online marketplace, the real value is not in appearing to be a big